Specialty panels

General

PanelClix has established the specialty panels enlisted below in each of the different countries. This enables us to target respondents who match your target group in a very precise manner. By doing so less respondents will be screened out. You will thereby benefit from lower costs and furthermore our targeting strategy allows the fieldwork to be executed in a much shorter period of time. Besides this, based on these specific characteristics, we can assess a project’s feasibility before the project takes off.

Specialty Online fieldwork panels:

Business panel

The PanelClix business panel consists of members who have indicated that they would like to be invited for online surveys on business subjects. These members have provided information such as:

Employed/unemployed
Number of employees in the company
Profession/job title
Job description
Purchasing authority
Industry or sector
Annual income

Medical panel

The PanelClix automotive panel consists of members who have indicated that they would like to be invited for online surveys on (public) transport, mobility or automotive subjects. These members have provided information such as:

Overall health condition
Takes part in sporting activities yes/no
Glasses, contact lenses, LASEK/LASIK treatment yes/no
Use of painkillers
Use of medicines
Use of other products
Medical conditions
Medical conditions of family members

Automotive & mobility panel

Driving license yes/no
Motorcycle license yes/no
Access to a car
Ownership other vehicles
Car ownership
New or second-hand
Yearly mileage
Make of car
Car manufacturing year
Current purchase price of the car
Maintenance of the car
Purchase plans new car
Member of breakdown service
Use of train, bus, metro and tram

Financial panel

The PanelClix financial panel consists of members who have indicated that they would like to be invited for online surveys on financial service providers, products or services. These members have provided information such as:

Type of health insurance policy
Insurance company/companies
Other types of insurance policies
Insurance company/companies
Customer of which bank(s)
Financial products
Credit card(s)
Interest in financial services
Home owner yes/no
Value of house
Duration of mortgage
Liquid capital
Household gross income

Data and telecommunication panel

The PanelClix data and telecommunication panel consists of members who have indicated that they would like to be invited for online surveys on data and/or telecommunication related subjects. These members have provided information such as:

Mobile phone yes/no
Mobile network provider
Type of contract
Contract start date
Reason(s) for new contract
Mobile phone usage
Monthly costs
Number of mobile phones in the household
Internet provider
Online purchase behaviour
Type of Internet connection
Type of television connection
Television provider
Type of home phone connection

Drinking and smoking panel

The PanelClix ‘Drinking and smoking’ panel consists of members who have indicated that they occasionally buy spirits or smoke a specific brand of cigarettes. These members have provided information such as:

Smoker yes/no
Number of cigarettes per day
Cigarette brand
Purchase behaviour non-alcoholic beverages
Purchase behaviour alcoholic beverages
Drinking behaviour non-alcoholic beverages
Drinking behaviour alcoholic beverages

Household and family panel

This panel consists of members who have provided information on the following subjects:

Main breadwinner yes/no
Number of household members
Number of children living at home
Date(s) of birth of children living at home
Gender of children living at home
Job(s) of household members
Pets
Telephone provider
Energy supplier
Responsibility daily grocery shopping
Primary supermarket

Media panel

The PanelClix media panel consists of members who have indicated that they would like to be invited for online surveys on media related subjects. They have provided information about their media consumption, so that they can be specifically invited for these types of surveys. The following details are known:

TV channel most frequently watched
Favourite broadcasting service
Favourite TV programme genres
Radio stations listened to
Magazine subscription/magazine purchased as single issue
Newspaper subscription/newspaper purchased as single issue
TV guide subscription/TV guide purchased at kiosk

Travel panel

The PanelClix travel panel consists of members who have indicated how often they travel, to which countries and by what means. A distinction is made between business travel and personal travel. The following details are known:

Number of personal trips abroad
Means of travel
Countries visited
Number of business trips abroad
Means of travel
Countries visited

Migration und Religion Panel

More and more surveys are conducted amongst specific target groups, such as first and second generation immigrants or people with a particular lifestyle or religion. The immigrants and religion panel consists of members who have provided the following details:

Country of birth
Country of birth father
Country of birth mother
Which religion

Non-stratified surveys as well as surveys stratified by country of birth are especially successful when conducted amongst second generation immigrants. It is also possible to boost existing samples by selecting immigrants with a specific ethnic background.

Higher education panel

A large number of surveys is conducted amongst respondents with a degree in a specific subject or who are employed in a specific sector or industry. PanelClix has therefore created a specialty panel consisting of college or university students and graduates. These respondents have provided information such as:

Highest level of education completed
Subject
Year of graduation
Subject
Expected year of graduation