Specialty panels

Panel > Specialty panels

General

PanelClix has established the specialty panels enlisted below in each of the different countries. This enables us to target respondents who match your target group in a very precise manner. By doing so less respondents will be screened out. You will thereby benefit from lower costs and furthermore our targeting strategy allows the fieldwork to be executed in a much shorter period of time. Besides this, based on these specific characteristics, we can assess a project’s feasibility before the project takes off.


Specialty Online fieldwork panels:


Business Panel

The PanelClix business panel consists of members who have indicated that they would like to be invited for online surveys on business subjects.

These members have provided information such as:

  • Employed/unemployed
  • Number of employees in the company
  • Profession/job title
  • Job description
  • Purchasing authority
  • Industry or sector
  • Annual income

Medical panel

The PanelClix medical panel consists of members who have indicated that they would like to be invited for online surveys on medical subjects.


These members have provided information about their own health and the health of their family, such as:

  • Overall health condition
  • Takes part in sporting activities yes/no
  • Glasses, contact lenses, LASEK/LASIK treatment yes/no
  • Use of painkillers
  • Use of medicines
  • Use of other products
  • Medical conditions
  • Medical conditions of family members

Automotive & mobility panel

The PanelClix automotive panel consists of members who have indicated that they would like to be invited for online surveys on (public) transport, mobility or automotive subjects.

These members have provided information such as:

  • Driving license yes/no
  • Motorcycle license yes/no
  • Access to a car
  • Ownership other vehicles
  • Car ownership
  • New or second-hand
  • Yearly mileage
  • Make of car
  • Car manufacturing year
  • Current purchase price of the car
  • Maintenance of the car
  • Purchase plans new car
  • Member of breakdown service
  • Use of train, bus, metro and tram

Financial panel

The PanelClix financial panel consists of members who have indicated that they would like to be invited for online surveys on financial service providers, products or services.

These members have provided information such as:

  • Type of health insurance policy
  • Insurance company/companies
  • Other types of insurance policies
  • Insurance company/companies
  • Customer of which bank(s)
  • Financial products
  • Credit card(s)
  • Interest in financial services
  • Home owner yes/no
  • Value of house
  • Duration of mortgage
  • Liquid capital
  • Household gross income

Data and telecommunication panel

The PanelClix data and telecommunication panel consists of members who have indicated that they would like to be invited for online surveys on data and/or telecommunication related subjects.

These members have provided information such as:

  • Mobile phone yes/no
  • Mobile network provider
  • Type of contract
  • Contract start date
  • Reason(s) for new contract
  • Mobile phone usage
  • Monthly costs
  • Number of mobile phones in the household
  • Internet provider
  • Online purchase behaviour
  • Type of Internet connection
  • Type of television connection
  • Television provider
  • Type of home phone connection

Drinking and smoking panel

The PanelClix ‘Drinking and smoking’ panel consists of members who have indicated that they occasionally buy spirits or smoke a specific brand of cigarettes. These members have provided information such as:

  • Smoker yes/no
  • Number of cigarettes per day
  • Cigarette brand
  • Purchase behaviour non-alcoholic beverages
  • Purchase behaviour alcoholic beverages
  • Drinking behaviour non-alcoholic beverages
  • Drinking behaviour alcoholic beverages

Household and family panel

This panel consists of members who have provided information on the following subjects:

  • Main breadwinner yes/no
  • Number of household members
  • Number of children living at home
  • Date(s) of birth of children living at home
  • Gender of children living at home
  • Job(s) of household members
  • Pets
  • Telephone provider
  • Energy supplier
  • Responsibility daily grocery shopping
  • Primary supermarket

Media panel

The PanelClix media panel consists of members who have indicated that they would like to be invited for online surveys on media related subjects. They have provided information about their media consumption, so that they can be specifically invited for these types of surveys. The following details are known:

  • TV channel most frequently watched
  • Favourite broadcasting service
  • Favourite TV programme genres
  • Radio stations listened to
  • Magazine subscription/magazine purchased as single issue
  • Newspaper subscription/newspaper purchased as single issue
  • TV guide subscription/TV guide purchased at kiosk

Travel panel

The PanelClix travel panel consists of members who have indicated how often they travel, to which countries and by what means. A distinction is made between business travel and personal travel. The following details are known:

  • Number of personal trips abroad
  • Means of travel
  • Countries visited
  • Number of business trips abroad
  • Means of travel
  • Countries visited

Migration und Religion Panel

More and more surveys are conducted amongst specific target groups, such as first and second generation immigrants or people with a particular lifestyle or religion. The immigrants and religion panel consists of members who have provided the following details:

  • Country of birth
  • Country of birth father
  • Country of birth mother
  • Which religion

Non-stratified surveys as well as surveys stratified by country of birth are especially successful when conducted amongst second generation immigrants. It is also possible to boost existing samples by selecting immigrants with a specific ethnic background.

Higher education panel

A large number of surveys is conducted amongst respondents with a degree in a specific subject or who are employed in a specific sector or industry.
PanelClix has therefore created a specialty panel consisting of college or university students and graduates. These respondents have provided information such as:

  • Highest level of education completed
  • Subject
  • Year of graduation
  • Subject
  • Expected year of graduation