PanelClix is an activity of iFlavours BV. The first activities were started in 2002. In recent years, PanelClix has invested heavily in expanding its own online panel and in accumulating and managing our panelists' profile details.
In early 2004, PanelClix started a long-term recruitment campaign amongst consumers. Our target was to increase our panel base to more than 200,000 active members in the Netherlands. This decision was based on the knowledge that the number of online studies aimed at specific regions. These studies can only be conducted if the panel base is large enough and if the profile details are up-to-date. PanelClix is currently conducting fieldwork that cannot be provided by other access panels.