Our history

Part of EuroClix

PanelClix is part of EuroClix. The first activities were started in 2002. In recent years, PanelClix has invested heavily in expanding its own online panel and in accumulating and managing our panelists' profile details.

Recruitment campaign

In early 2004, PanelClix started a long-term recruitment campaign amongst consumers. Our target was to increase our panel base to more than 200,000 active members in the Netherlands. This decision was based on the knowledge that the number of online studies aimed at specific regions. These studies can only be conducted if the panel base is large enough and if the profile details are up-to-date. PanelClix is currently conducting fieldwork that cannot be provided by other access panels.

Internationalisation

At the end of 2006, we started preparing the internationalisation of our panels, which lead to the introduction of PanelClix in Germany in the summer of 2007. In 2009, we started our activities in Belgium and France, which were followed by the UK in 2010. Our international panel enables us to conduct fieldwork for clients in various European countries.